New Products

REM Beauty Launches Gel Eyeliner and Marker Duo

Users can draw precise cat-eye looks with this waterproof, long-wear duo available in multiple shades.

Inspired by founder Ariana Grande’s signature eyeliner looks, REM Beauty has launched a gel eyeliner and marker duo.

The Borderline gel pencil eyeliner ($19) is a long-wearing, waterproof eye pencil with the ease of gel and the impact of liquid to seamlessly go from classic to dramatic in a single stroke. The intensely pigmented formula goes on smoothly without tugging or skipping — drawing clean fine lines and smudged smoky eyes.

Equipped with a built-in sharpener, Borderline Gel Pencil Eyeliner is available in the following 10 shades: Bardot in jet black; Knee Socks in pure white; Shag in nude; Teddy in chocolate brown; Mood Ring in cobalt blue; Plumage in violet plum shimmer; Flower Power in reddish-brown shimmer; Babe in champagne shimmer; Far out in lavender; and Pixie in baby blue.

The Borderline eyeliner marker ($20) is a bold, long-wearing eyeliner marker inspired by Grande’s signature cat eye that creates high-impact effects from clean to graphic. The waterproof marker comes in inky-rich colors and lasts all day. Designed for precision, the graphic liner is powered by flexible film formers for seamless single-stroke application and all-day comfort. Borderline Eyeliner Marker is available in Teddy (chocolate brown); Knee Socks (pure white); Foxy (navy blue); and Starlet (metallic silver).

These vegan and cruelty-free eyeliners are available at rembeauty.com on July 30, at ultabeauty.com on Aug. 1 and in-store on Aug. 4.

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